Monitor the social web for mentions of your brand name, your name or key terms important to your industry. Think about the people you’re aiming to reach and what they’re discussing. How can you enter their conversation in a smooth and natural way?
Monitor Everything
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Google Alerts: Get an alert regularly delivered to your email box whenever Google finds something you’re looking for. |
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Google Trends: Look up a term or a brand name to see how it’s been trending over time. |
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Kurrently: Search Twitter, Facebook and most major search engines at once. |
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Social Mention: Just enter the word you want to track into the box and find out who’s talking about it. |
Monitor Twitter
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Twitter Search: Twitter’s Own Search Engine Enter the term or brand name into the search bar and see its most recent occurrences on Twitter. You can even set up an RSS feed to this search if you’d like to keep tabs on it. |
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Monitter: Real time, live twitter search Enter your zip code and desired radius to search by location, or leave it blank to search the world’s tweets. Then enter your term or brand name to monitor its occurrences on Twitter. |
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Twithawk: While this site isn’t free like the others, you get great value by monitoring conversations and participating. Google Analytics integration available. |
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TweetGrid: Create a Twitter search dashboard for yourself that updates in real time. |
Monitor Facebook
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ItsTrending: A real time feed of the most shared content on Facebook. While it doesn’t necessarily let you search for terms, you can find out what’s important to the majority of Facebook users. |
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Your Open Book: Facebook status search. Search status updates of Facebook users who have set their status updates security to “everyone.” |
