Each company’s measuring stick is going to look a little bit different. Is your flock of followers helping you meet your goals? Are your site visitors converting to leads? Have the leads turned into sales? The free tools can help you get a general feel for how well your marketing efforts might be going. But the amazing paid tools, like Hubspot, can give you a look at the big picture (in HD).
Free Tools To Monitor Your Web Traffic
 |
Google Analytics: Free tools available to anyone. Just follow the instructions or ask your webmaster for help setting it up. Check this out: Overcome The Google Analytics Learning Curve In 20 Minutes from SEO Moz. |
 |
Website Grader: Free and easy! Just enter your URL, email address and let Hubspot fill you in. |
Free Tools To Monitor Your Social Networking Efforts
 |
Hootsuite: Manage multiple accounts including Twitter, Facebook Profiles, Facebook Pages, Myspace, Foursquare and more. Best of all – monitor your Twitter efforts with built-in analytics. |
 |
Twitter Grader: Just another free and easy Hubspot tool. |
 |
Facebook Grader: Just another free and easy Hubspot tool. |
Comprehensive Web Marketing Analytics
(These are not free, but you get what you pay for!)
 |
Hubspot Internet Marketing Company: “Create, optimize & promote your remarkable content.” Hubspot is truly leading the way. Try their free trial and just try to pull yourself away. |
 |
Raven Tools: “Manage your internet marketing campaigns.” Free trial, then try basic, pro, agency or enterprise plans. |
 |
Unilyzer: “Unify and analyze your social media marketing.” Free trial, then try their lite, pro or premium plans. |
 |
Twitalyzer: “Serious analytics for social relationships.” Free core features. Paid plans for individuals, businesses and agencies. |
Have an opinion about one of these services? Leave it here in the comments section. Your feedback is welcome!
